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SAS Motors
SAS Motors Limited (Angad) is a public limited company incorporated in April 2003 with the mission of making low-cost farm mechanization technology available to Indian farmers. Its flagship product is ‘Angad’ 240 D tractor. The company is engaged in sourcing, assembling, manufacturing, and marketing of ‘Angad’. SAS Motors also provides a range of agricultural equipment
Launched in November 2004,‘Angad’ has been well accepted by the farmers. More than 5000 ‘Angad’ tractors are running in the Indian soil right now.
Survey shows that 90% of the buyers of ‘Angad’ tractors are first time owners of tractor; this is in contrast with the tractor industry scenario where about 50% of the sales come from the replacement market.
==Manufacturing strategy==
SAS Motors Limited follows a model of sourcing standardized mass-produced components available at economic price and adding a few selected customized components to enhance the efficiency of the tractor and make it suitable for the specific applications in the Indian condition. The cost of transportation of tractor from the factory to the farmers’ hand can increase the price of a low cost tractor significantly. Hence, SAS Motors Limited, has adopted the unique model of regional assembly set up and the markets in a region are catered to from the assembly plant closest to that region to keep the transportation cost low.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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